WeChat

Digital Marketing Workshop

Wednesday 15/05/2019

2:00 pm - 4:00 pm

28 Sin Ming Lane

#03-142 Midview City

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WeChat. The not so obvious elephant in the room.

What do you really know about WeChat? If you're like me, before I seriously started to study how to sell to Chinese, I knew only it was a chat app. Just like WhatsApp. Nothing more. But then I spoke with my friend Warren who happens to be the first WeChat Marketing Specialist in Singapore and my jaw dropped. To cut the long story short here's a short video made by New York Times to get you up to speed:

Onwards. By now you're beginning to see that there's something about this app. Something that can be monetised. Something that your dear clients would like to leverage on. Yea. If you smell money, you're damn right. Let me blow your mind with some more stories from the land of the rising sun.

Chinese tourists out-shop everyone

3,416,475 Chinese tourists land in Singapore every year. Each of them carries on average 823 dollars. This money is literally burning a hole in their pocket. They just can't wait to spent it on shopping, entertainment and food. Numbers from Singapore tourist bureau tell us a crazy story -> that they shop like there's no tomorrow. Spending twice as much as Australians, Japanese or Americans AND according to Nielsen data the budget is the least of their concerns.

Your brand message just bounces off the Great Chinese Firewall

Yes. That's right. If you use traditional media like Google, Facebook or Instagram your brand message in China is nowhere to be seen. According to official statistics only 0.2% of Chinese have a Facebook account so you might as well kiss your Fan Page goodbye. WeChat users on the other hand are multiplying like rabbits. As of last month 1,098,000,000 people have WeChat installed on their phones and staggering 82% of them use it DAILY.

One App To Rule Them All

WeChat is like the ring from Lord of the Rings. It's literally the One App To Rule Them All. And yes, it's very precious. If, and only if, you know how to use it to your advantage. If not, you can still wait for your competition to teach you how ;-). Here's just how many apps it replaces for Chinese:

Upgrade your skillset now

As a digital marketer I believe you want to keep yourself up to date with the latest trends. By doing this you can bring your company or your clients the very best results. Be it branding, word of mouth, sales or just simply delight them by making the phone ring with enquiries all the time. That's why in close collaboration with WeWork Coworking we have carefully designed a special WeChat Digital Marketing Workshop. As a way of paying it forward to the marketing community in Singapore the event is free of charge. Looking forward seeing you there.

Your WeChat Marketing Consultant

Andrej Uličný

THE SPEAKERS

Warren Teh

Andrej Uličný

WeChat App SG

WeChat App SG

WHAT OTHER SAY?

I find this course to be extremely helpful for one to gain a quick understanding about WeChat. I especially appreciate that the trainer Warren takes special effort to take note each trainee's profession, and ensure that what he taught to us was relevant to apply to the industry that we are in.

Josef Lee Mun Leong

Creative Director at MOJO

Kennedy Chew

Managing Director at Hustle Media

Highly recommend for everyone that's interested in leveraging WeChat. Thanks!

COMPANIES

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28 Sin Ming Lane

#03-142 Midview City

Wednesday 15/05/2019